Logo’s Rationale

In presenting company logo concepts to a client it is often productive to have written rationales to accompany each concept, especially if you are not there in person to present the concepts to your client, In return, this will help your client to make decision adequately when picking their final logo. All that effort will also help you to better defend and explain concerns and questions that may arise during the logo revision process.

HostsFOX is not only logo but it’s a part of our company, gives you a huge description of the company. Let’s start explaining what the concepts of our HostsFOX logo are.


It is not easy to find what’s required and what you want to explain, in one symbol to make combination between your will and your wish. That is why we replaced the O alphabet with the worldwide symbol to give you a hint that our service covering all over the world.


Fox animal takes a magnificent turn of intelligence in Celtic realm, as the Celts believed the fox to be a guide, and was honored for its wisdom.

Nevertheless! Fox has ability to be part of any successful company logo if the below combination was one of its targets.

Cleverness, Adaptability, Focus, Quick sharp-actions, Determination, Wisdom

For the mentioned advantages Fox has to represents our company through our logo.


Hosts not a host only, hosts is a hosting provider of any and all and such technical solutions or designs creative globally, which means we are not a simple company.


Blue: As we know Blue color is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government.

“Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy”

Black: Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.

“Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition”